Sofia Kraft
artist
Santa Fe, New Mexico
Maida Branch Ortiz-Concha was born and raised in Santa Fe, New Mexico and is of Pueblo, Spanish, Genízara descent ( P ‘ æ ‘ kilâ, Pecos Pueblo, Dilia, NM) - her family has been living in what is now New Mexico since time immemorial.
Inspired by her family and the land from which they came, she founded MAIDA in 2017.
Maida lives and works in northern New Mexico with her husband Johnny Ortiz-Concha and their two children Flora Ines & Adao Arellano - together they run/ shed project, a food, agriculture, and remembrance project which centers around the small village and land where they live. There they tend to their farm and raise criollo cattle, and churro sheep.
Maida has an MFA from the New School. Her work has been featured in Vogue, Architectural Digest, Form & Concept Gallery, Elle Decor, Santa Fe Arts Institute, Botanical Colors, and RISD Nature Lab ‘Regeneration Series’, and the first Re/WORKED circular design summit supported in partnership with the United Nations. Her jewelry work has been sold online and in New York, Oakland, Taos, and Santa Fe.
